The un:hurd blog

Notes from the independent music industry.

Guides, success stories, product updates and honest writing on releasing, promoting and growing your music — straight from the un:hurd team.

LATEST

Fresh writing

Article

Spotify Popularity Index Explained (And How to Grow It)

The Spotify popularity index is a hidden 0 to 100 score that shapes your reach. Here's what it means, what score to aim for, and how to grow it for real.
July 14, 2026
Guide
Article

How to Upload Music to Spotify in 2026

To get your music on Spotify, you need a music distributor like Ditto Music — a service that sits between you and the platform, delivers your files, collects your royalties, and handles the metadata that determines how your music gets catalogued and surfaced.
July 16, 2026
Guide
Article

How to Sell Merch as a Musician With No Upfront Cost

Sell vinyl, CDs and merch as an independent artist with zero upfront cost. Compare elasticStage, Amazon Merch on Demand and Hootenanny.
July 2, 2026
Guide
Article

How to Promote a Music Video in 2026: A Step-by-Step Guide for Independent Artists

How to promote a music video as an independent artist in 2026. Covers pre-release teasers, YouTube SEO, short-form clips, press outreach, and paid promotion.
June 26, 2026
Guide
Article

How to Get Your Song on the Radio as an Independent Artist in 2026

A practical guide to getting your music on the radio in 2026. Covers BBC Introducing, community radio, internet stations, paid promotion, and performing royalties.
June 18, 2026
Guide
Article

Playlist Pitching: The Complete Guide for Independent Artists (2026)

Learn how playlist pitching works, how to find the right curators, and why most pitches fail. The complete guide for independent artists releasing in 2026.
June 12, 2026
Guide
Article

What Happens When You Get Dropped by a Record Label (and Why It Might Be the Best Thing)

What happens when you get dropped by a record label, what it means for your masters and music, and why it's often the moment artists make their best work.
August 17, 2026
Guide

The New un:hurd: What's Changed in the Rebuilt App for 2026

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Article

How to plan a music release for September: your 8-week countdown guide

A step-by-step 8-week music release plan for independent artists. Covers Spotify pitching, ad creative, social content, and why September is worth targeting.
June 9, 2026
Guide
Article

Summer music promotion: how to grow your fanbase during festival season

How to promote your music during summer and festival season. Covers fan engagement, playlist pitching timing, live shows, and paid ads for indie artists
June 9, 2026
Guide
Article

How Do Artists Get Funding? The Complete Guide for Independent Musicians (2026)

Grants, crowdfunding, royalty advances, investors — here's every real way independent artists get funding in 2026, plus the top grants to apply for right now.
June 8, 2026
Guide
Article

How to Get Your Music Recommended by ChatGPT and AI Search Tools in 2026

How independent artists can get their music recommended by ChatGPT, Perplexity, and AI search tools in 2026. Covers metadata, bios, press, databases, and more.
June 3, 2026
Guide
Article

SEO for Musicians: How to Get Found on Google, Spotify, and AI Search in 2026

A practical guide to SEO for musicians in 2026. Covers Google, Spotify, YouTube, Apple Music, and AI search optimisation for independent artists at any level.
June 3, 2026
Guide
Article

Free Spotify Playlist Submission: Every Genuinely Free Way to Get Your Music on Playlists in 2026

Every genuinely free way to submit your music to Spotify playlists in 2026. Editorial pitching, free platforms, direct outreach, artist trades, and more.
May 15, 2026
Guide
Article

ISRC Codes Explained: What They Are, How to Get One, and Why They Matter

What is an ISRC code and how do you get one? Our guide covers everything independent artists need to know about ISRCs, from structure to common mistakes.
May 12, 2026
Guide
Article

How to Find a Music Manager in 2026 (And Whether You Actually Need One)

Music managers cost 15-20% of your income. Learn when you're ready for one, how to find the right manager, and what to do instead if you're not there yet.
May 8, 2026
Guide
Article

How to Monetise Your Passion for Music (A Realistic Guide for Independent Artists)

Learn how to monetise your passion for music with a realistic, milestone-driven guide for independent artists. From first merch sale to scaling back your day job
April 30, 2026
Guide
Article

How to get your music reviewed: Blogs, Feedback Platforms, and Tips

Learn where to get your music reviewed in 2026. Covers music blogs, feedback platforms like un:hurd, SubmitHub and Groover, plus tips to get accepted.
April 28, 2026
Guide
News

April Giveaway - Double credits for 25 artists this month

For the first two weeks of April, we’re running a promotion that changes the math for anyone serious about their growth. We are picking 25 artists who join the Pro community and doubling their credits.
April 1, 2026
Platform Updates
Product Updates

un:hurd music and Base For Music Ad Partnership

we’re delighted to announce the full integration with Base for Music into the un:hurd dashboard, providing the best-in-class advertising builder, without the need for an ad account.
March 3, 2026
Partnership
Platform Updates
Product Updates

Membership & Platform Updates - February 2026

We’re changing how un:hurd works. We’re moving to a membership-only model. No more half-measures or "maybe next month." We want to work with the artists who are ready to move the needle.
March 2, 2026
Platform Updates
Guide

Demo Article Heading Goes Here

Stop filming new content daily. Learn how to repurpose a single live performance video into a month’s worth of engaging Instagram and TikTok posts in minutes.
December 8, 2025
Guide
Social Media
Guide

How to repurpose your content across socials

Stop filming new content daily. Learn how to repurpose a single live performance video into a month’s worth of engaging Instagram and TikTok posts in minutes.
December 8, 2025
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Guide

The un:hurd Guide To Neighbouring Rights

Are you missing out on royalties? Learn how to claim your Neighbouring Rights, register with PPL/SoundExchange, and protect your master recording income.
December 15, 2025
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Guide

Check Your Promo vs Personality Balance

Stop saying "stream my song." Learn the 60/40 rule for balancing personality and promotion to turn casual scrollers into dedicated fans.
December 15, 2025
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Guide

Find Your Visual Identity: How to Build an Artist Mood Board That Feels You

Stop following trends. Learn how to mine your past, build an authentic mood board, and create a visual world that helps new fans get you instantly.
January 13, 2026
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Guide

How To Use Fiverr As An Independent Artist

Professionalise your sound without the major label budget. Learn how to hire mixing engineers, designers, and marketers on Fiverr to level up your art.
January 13, 2026
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Guide

An Independent Artists Guide to Unlocking Funding

Secure the funding you need. Explore the latest global music grants and learn expert tips for a winning application to take your career to the next level.
January 13, 2026
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Guide

How To Write Your Pitch For Editorial Playlist Placements 

Expert tips from industry pros on writing the perfect playlist pitch. Learn how to stand out to Spotify and Apple Music editors and grow your streams.
January 13, 2026
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Guide

Measuring Your Success Beyond Streams

Learn how to measure fan engagement, community building, and brand growth to build a music career that actually lasts.
January 12, 2026
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