Notes from the independent music industry.

Social media is ever-evolving, and being open to trying new approaches is key. Use performance metrics on un:hurd in your ‘Data & Insights’ to guide your strategy, allowing you to grow your audience and get your music heard. Stay flexible, embrace change, and watch your music career flourish.

In this guide, we’ll give you simple, step-by-step instructions for setting up your profiles on all the major platforms. Think of it as your social media cheat sheet.

This guide will walk you through the process of setting up your YouTube channel, step-by-step, so you can start sharing your music with the world.

Creating a Facebook profile specifically for your music career allows you to connect with your audience and showcase your sound. Here's a straightforward guide to setting up your Facebook profile.

Creating an Instagram profile for an artist is more than just signing up; it's about crafting your digital persona and brand. Follow these steps to help set up your profile and establish a strong and engaging presence on Instagram.

Getting started on TikTok is a straightforward process that can help you reach a broad audience and engage with fans creatively. Follow this easy guide to set up your TikTok profile and start creating content in just a few minutes!

Metadata is far from the most exciting part of releasing music, but it’s crucial to your success, ensuring you get discovered, credited and, most importantly, paid.

Building a strong identity involves consistency across your brand voice, visual elements, and messaging to your fanbase. By maintaining this, you can craft deeper connections with your audience

Releasing music as a musician opens up a number of avenues for you to get paid, and keeping track of them is important. Luckily for you, there are many different organisations who work on your behalf to collect royalties and ensure you get paid properly. 

You've poured your heart and soul into recording your music. Now it's time to create the final, polished versions that the world will hear. This is where mastering comes in.

Campaigns are no longer limited to a single release day. Audiences want variety, and alternative versions of your tracks allow you to deliver it. Whether it's a stripped-down acoustic version, a club remix, or a live performance video, alternative versions breathe new life into your music and extend your track’s impact. 

We’re very excited to announce that Syndicast is now available on the un:hurd app, giving you the ability to plug your music to over 2,300 radio stations affordably! 

While artificial streaming services might promise quick results, they're ultimately a dead end for your music career. Focus on building real connections with genuine fans, and use legitimate marketing tools to grow your audience organically.

We recently had the opportunity to sit down with Northwest London rapper Sidders and delve into his musical journey, and explore the story behind this rising star!

We’ve rolled out the new un:hurd music referral program, designed to reward you for sharing the un:hurd experience with your artist network.

When done correctly, a well written Spotify bio can enhance the listening experience and turn the average listener into a fan.

Let's dive into how you can have a strong Instagram strategy, which is crucial when looking to build a dedicated fanbase and establishing your presence on the platform.

It’s been another busy month as we give un:hurd music a major level-up, to give you the best tools for cutting through the noise.

Explore TikTok collaboration ideas for artists, including partnerships with musicians, fans, influencers, and brands, plus tips for finding and pitching collaborators.

Learn how independent artists can encourage TikTok fan content, use Duets and Stitch, collaborate with creators, and track user-generated content activity.

We spotlight Coruja who has used the Playlisting playbook to find successful growth, not just with monthly listeners, but his overall strategy. He talks challenges, using un:hurd and future plans.

Use this guide to build a successful TikTok organic strategy as an artist, through optimised profiles, understanding algorithms and more for viral growth.

Catch up on our product updates for March and the start of 2024, including Benchmark Insights, Fan Hubs and the launch of our Discord community!

Unlock extra value with alternate track versions! Discover how remixes, acoustic renditions, collaborations & more expand reach, engage fans & ensure longevity.

We delve into the success stories of TikTok’s breakthrough artists (recognised by TikTok) exploring their journey so far and how the platform has contributed.

How to build a strong artist brand as an independent musician in 2026. Covers sound identity, visuals, bios, social media, and release strategy with real examples.

Explore HorsegiirL's remarkable journey, leveraging unique persona, trending elements, and platforms like TikTok to build a dedicated fanbase and drive significant streams.

Stay ahead in music & social media trends! Join the "un:hurd music Weekly Trends & Updates" mailer for weekly insights & updates. Join Pro today.

We’re thrilled to reveal our new Fan Hub feature for artists to showcase music, own fan data, and streamline their online presence in one central place.

With our Essentials, Pro and Select Memberships, we have a plan for every stage of your career. Explore the Pro tier and discover all the benefits an artist can take advantage of.