24 Jan
 - 
Guide

Prepare Alternative Versions of Your Music

Prepare Alternative Versions of Your Music

Campaigns are no longer limited to a single release day. Audiences want variety, and alternative versions of your tracks allow you to deliver it. Whether it's a stripped-down acoustic version, a club remix, or a live performance video, alternative versions breathe new life into your music and extend your track’s impact. 

This approach is invaluable for artists aiming to build momentum, connect with diverse audiences, and keep listeners engaged over time.

Benefits of creating alternative versions

Alternative versions offer several advantages, each contributing to the longevity of your release campaign and the reach of your music!

  • Alternative versions create additional content opportunities, helping sustain interest and engagement in the track, keeping the buzz alive for weeks or months.
  • Different audiences may prefer specific versions. For example, a remix might appeal to dance music fans, while an acoustic version may attract a more introspective crowd. Catering to varied tastes, broadens your fanbase!
  • Each version represents a new asset on streaming platforms, increasing the chance of playlist placements. Remixes and acoustic versions are particularly popular on genre-specific playlists, which can increase streams and discoverability.
  • People are more likely to share something unique or different. By reinterpreting your track, you’re providing listeners with fresh material to share across their own social media channels, increasing reach organically.
  • Alternative versions give artists the freedom to explore new sounds, arrangements, or instrumentations. This can be creatively rewarding and may inspire ideas for future projects!

Step-by-Step guidance to choosing the right alternative versions

Step 1: Assess your audience to narrow the options

Consider the types of listeners who follow you and what they respond to. Are they drawn to acoustic sounds, electronic remixes, live performances or features etc.

You can do this by analysing your audience’s data on un:hurd music from previous releases or feedback from social media and live shows.

Then list out the possible versions you could do.

Step 2: Make sure to showcase your strengths

Identify what makes your music unique and choose versions that amplify your best qualities. If you’re a strong vocalist, consider a vocal-focused acoustic version with harmonies. 

Step 3: Think about practicality and resources

Some versions may require more time or budget to produce. For example, remixes often need a skilled collaborator within that genre, and live versions might require filming equipment, session musicians and/or a venue. Make sure your choices are realistic and within your budget!

Step 4: Plan a release schedule 

Once you’ve decided on the alternative versions, create a timeline for their release - that’s what the Release Cycle tool on un:hurd is for! Spacing out each version keeps your campaign running longer and helps maintain fan engagement over time.

Bringing it all together

By following these steps, and strategically planning these releases you will maintain momentum and reach a diverse set of listeners, ultimately expanding your fanbase. 

Ready to create alternative versions that captivate your audience?

Head back to the un:hurd app and use the Release Cycle tool to plan your alternative releases and maximise your campaign's impact.

Not an un:hurd user yet?

Join thousands of independent artists who are using un:hurd to streamline their music marketing and maximise their impact. Sign up today!