24 Jan
 - 
Guide

Understanding Social Media Platforms: A Quick Guide for Artists

Understanding Social Media Platforms: A Quick Guide for Artists

In today's music industry, being on social media is not just optional—it's essential. Whether you're independent or signed, a strategic social media presence can be the key to standing out. Platforms like Instagram, TikTok, YouTube, Facebook, and X (formerly Twitter) each offer unique ways to connect with fans and promote your music. There are many more too, but for this guide, we’ll focus on the main five. Here's how to navigate these platforms effectively and elevate your music career.

Understanding Instagram

Instagram is a visual powerhouse perfect for musicians. Start with an engaging bio that highlights your music style and achievements. Use Instagram Stories to share behind-the-scenes content and connect personally with your audience. Reels can amplify your reach with creative, short-form videos showcasing your music. Engage with fans through Polls and Questions to build a vibrant community.

Billie Eilish: Uses Instagram to share a mix of personal photos, behind-the-scenes glimpses, and artistic visuals that align with her music's aesthetic. She also utilizes Stories to connect with fans through Q&As and polls.

Understanding TikTok

TikTok has become a must-use platform for musicians seeking exposure. With its powerful algorithm, even accounts with a small following can go viral. Embrace trends, use popular sounds, and add your personal twist to create engaging content that showcases your music. Focus on hooks that grab attention in the first few seconds and encourage shares and interactions to boost visibility.

@jvke ‘this is what falling in love feels like’ OUT NOW EVERYWHERE! <3 Iink in bio #producer #songwriter #indie #musician ♬ this is what falling in love feels like by JVKE - JVKE

JVKE: This singer and producer went viral with his catchy song "Upside Down" and continues to use TikTok to share creative music videos, comedic sketches, and behind-the-scenes content.

Understanding YouTube

YouTube is a music lover's paradise, offering a space to share music videos, live performances, and connect with fans visually. Start by creating an engaging channel with eye-catching visuals and a clear bio. Use high-quality videos to showcase your music and personality. Engage with viewers through comments and live streams to build a loyal community. Organise your content into playlists to make it easy for fans to find what they're looking for. 

Tessa Violet's YouTube

Tessa Violet: She uses YouTube to share a variety of content, including music videos, vlogs, and comedic sketches, connecting with fans through her quirky personality and relatable humor.

Understanding Facebook

While it might not be the trendiest platform anymore, Facebook is still valuable for connecting with your audience. Share a variety of content, from show updates to personal stories. Use Facebook Live to host interactive sessions like Q&As or acoustic performances. Each platform will have a unique audience and with Facebook used more for the 30-55 age group, this could be untapped!

The Lumineers: This folk-rock band uses Facebook to share tour updates, behind-the-scenes photos, and live performance videos. They also use Facebook Live to connect with fans through Q&A sessions and acoustic performances.

Understanding X

Platform X offers real-time interaction and conversation, making it ideal for engaging with fans and industry insiders. Use hashtags and trending topics to connect your music with broader conversations. Take advantage of Spaces for live discussions or performances. Link easily to streaming services or tickets, making it simple for fans to access your music.

Conan Gray: This American singer-songwriter uses X to connect with fans through humorous tweets, relatable anecdotes, and updates about his music and tours.

Content Creation Across Platforms

Maintain a consistent brand voice across all platforms. Share authentic content, from behind-the-scenes looks to personal stories. Create content series like Q&As or music tutorials to keep your audience engaged. Your brand's tone should be recognisable, helping build trust and cohesion across your social media presence.

Learn more about defining your content pillars

Engagement Strategies for Interaction

Engage with fans actively by responding to comments and showing appreciation. Collaborate with other artists or influencers to reach broader audiences. Cross-promote your content on different platforms, ensuring maximum visibility. For example, promote a new YouTube music video across Instagram, X, and TikTok.

Learn more about engaging with your fans

Social media is ever-evolving, and being open to trying new approaches is key. Use performance metrics on un:hurd in your ‘Data & Insights’ to guide your strategy, allowing you to grow your audience and get your music heard. Stay flexible, embrace change, and watch your music career flourish.

Ready to level up your social media game?

Head to the un:hurd app for more tips, tools, and resources to help you rock your social media strategy.

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