Notes from the independent music industry.

This blog will guide you through practical strategies to nurture and celebrate your super fans, turning their loyalty into a mutually rewarding relationship.

Creating communities for your fans can help you connect and build relationships with them. Let’s have a look at how you’d create a community on each platform.

Whether it's an engaging music video or a captivating lyric video, the right visuals can transform your campaign. Dive into this guide to discover how different types of video content can elevate your music release and leave a lasting impression.

In music, compelling visuals can make all the difference. Here's how to make the most of your promo shots and where they fit into your marketing strategy.

Well-documented lyrics ensure your music gets found and played. They're also vital for industry pros looking to sync your tracks. Here's why and how to format your lyrics for maximum impact.

Having a content strategy is a powerful way to engage your audience, express your artistic identity, and grow your fanbase. This guide will help you confirm your pillars moving forward.

We’ve written this guide to spark your creativity and get your content flowing again. Whether you’re new to the content game or looking to freshen up your strategy, here are ten content ideas to inspire you.

For artists, building and maintaining an email list is vital to keeping your audience easily informed about your work. With direct communication, you can update your fans without relying on third-party platforms who own your data.

This guide is designed to simplify the process for independent artists, helping you interpret your data and leverage it to achieve your music career goals on the un:hurd platform.

Social media is ever-evolving, and being open to trying new approaches is key. Use performance metrics on un:hurd in your ‘Data & Insights’ to guide your strategy, allowing you to grow your audience and get your music heard. Stay flexible, embrace change, and watch your music career flourish.

In this guide, we’ll give you simple, step-by-step instructions for setting up your profiles on all the major platforms. Think of it as your social media cheat sheet.

This guide will walk you through the process of setting up your YouTube channel, step-by-step, so you can start sharing your music with the world.

Creating a Facebook profile specifically for your music career allows you to connect with your audience and showcase your sound. Here's a straightforward guide to setting up your Facebook profile.

Creating an Instagram profile for an artist is more than just signing up; it's about crafting your digital persona and brand. Follow these steps to help set up your profile and establish a strong and engaging presence on Instagram.

Getting started on TikTok is a straightforward process that can help you reach a broad audience and engage with fans creatively. Follow this easy guide to set up your TikTok profile and start creating content in just a few minutes!

Metadata is far from the most exciting part of releasing music, but it’s crucial to your success, ensuring you get discovered, credited and, most importantly, paid.

Building a strong identity involves consistency across your brand voice, visual elements, and messaging to your fanbase. By maintaining this, you can craft deeper connections with your audience

Releasing music as a musician opens up a number of avenues for you to get paid, and keeping track of them is important. Luckily for you, there are many different organisations who work on your behalf to collect royalties and ensure you get paid properly. 

You've poured your heart and soul into recording your music. Now it's time to create the final, polished versions that the world will hear. This is where mastering comes in.

Campaigns are no longer limited to a single release day. Audiences want variety, and alternative versions of your tracks allow you to deliver it. Whether it's a stripped-down acoustic version, a club remix, or a live performance video, alternative versions breathe new life into your music and extend your track’s impact. 

We’re very excited to announce that Syndicast is now available on the un:hurd app, giving you the ability to plug your music to over 2,300 radio stations affordably! 

While artificial streaming services might promise quick results, they're ultimately a dead end for your music career. Focus on building real connections with genuine fans, and use legitimate marketing tools to grow your audience organically.

We recently had the opportunity to sit down with Northwest London rapper Sidders and delve into his musical journey, and explore the story behind this rising star!

We’ve rolled out the new un:hurd music referral program, designed to reward you for sharing the un:hurd experience with your artist network.

When done correctly, a well written Spotify bio can enhance the listening experience and turn the average listener into a fan.

Let's dive into how you can have a strong Instagram strategy, which is crucial when looking to build a dedicated fanbase and establishing your presence on the platform.

It’s been another busy month as we give un:hurd music a major level-up, to give you the best tools for cutting through the noise.

We spotlight Coruja who has used the Playlisting playbook to find successful growth, not just with monthly listeners, but his overall strategy. He talks challenges, using un:hurd and future plans.