Your Guide to Booking Gigs as an Artist
Booking gigs is both an art and a science, essential for any musician aiming to build an audience and make a mark in the industry. It is also key if you want to start earning and making a living from music! Whether you're just starting or looking to expand your reach, understanding how to secure live performances can elevate your music career. Here’s how to get out there and start performing live!
1. Prepare to Perform
Before you book your first gig, ensure you're truly ready to perform. This means crafting a well-rehearsed set, mastering your instruments, and honing your stage presence. Your live show is your brand, so attention to detail—such as stage setup, audience interaction, and even your outfit—can enhance your performance. Remember, paying to play is not recommended; focus on showcasing your talent and getting compensated for your art.
2. Start Local
Begin your gig journey by thinking local. Explore small venues, bars, and open mic nights in your area. Don’t be put off by the thought of only a few people turning up, because truthfully, this is how 99% of artists start out. These smaller stages offer the perfect opportunity to test your performance, understand which songs resonate best, and gather feedback. Attend local events, support other artists, and build relationships with promoters and fellow musicians. Consider collaborating with local bands for shared gigs, which can expand your reach and provide valuable networking opportunities.
3. Build Your Social Media Presence
Social media is your virtual stage. Create artist profiles on platforms like Instagram, Facebook, and TikTok to share updates, concert dates, and upcoming releases. Engage with your followers and build a loyal fanbase that venues will notice. Highlight your engagement and fan enthusiasm when pitching to venues. A strong online presence not only attracts fans but also showcases your professionalism to potential bookers.
4. Contact Venue Owners and Bookers
Identify venues that align with your music style and audience. Do your research to find the best contacts, and reach out with personalised messages showcasing why you'd be a great fit. Include essential details like your set duration, stage setup, and availability. A well-prepared press kit and promotional video can significantly boost your chances. Always be professional, concise, and authentic in your communication.
5. Utilise Networking Platforms
Leverage platforms dedicated to musicians to find gig opportunities. Websites like GoToBeat, Sonicbids and others offer opportunities to advertise your availability and book performances, especially at grassroots level. Additionally, tools like un:hurd music can connect you with industry professionals, offering feedback through curators and increasing your visibility.
Booking gigs is a journey filled with learning experiences and growth opportunities. Start small, build strong local connections, and expand your network both online and in-person. As you refine your strategy, remain flexible and open to new experiences, and soon you’ll find yourself performing in venues you once only dreamed of.
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