24 Jan
 - 
Guide

10 Social Content Ideas for Artists in 2025

10 Social Content Ideas for Artists in 2025

Creating engaging content is essential for any artist, but let’s face it—sometimes the ideas just don’t flow or you get that creative block! If you’ve ever found yourself staring at a blank screen, wondering what to post, don’t worry. We’ve written this guide to spark your creativity and get your content flowing again. Whether you’re new to the content game or looking to freshen up your strategy, here are ten content ideas to inspire you.

Note: Each artist will have a unique fanbase, with different stories and themes to share, so use this just to get the creativity flowing!

1. Share Your "Why"

Why do you make music? Sharing the deeper reasons behind your art can help your audience connect with you on a personal level. Whether it’s a video, a heartfelt post, or even a short clip explaining your story, people love to understand the passion behind the music.

Example: A video of you talking about how you wrote your first song or what drives you to keep creating.

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2. Behind-the-Scenes Clips

Your audience loves to see what goes into making the music they love. Take them behind the curtain with footage from rehearsals, studio sessions, or even a sneak peek of your lyric notebook.

Example: A time-lapse video of you laying down tracks or showing how your band warms up before a show.

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3. Tutorials and Demos

Are you a wizard with a specific guitar riff or vocal technique? Create a short tutorial or demo showing your audience how it’s done. This works especially well for TikTok and Instagram Reels.

Example: A quick demo breaking down a challenging guitar solo from your latest track.

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4. Celebrate Milestones

Did your song hit a streaming milestone, or have you reached an anniversary since your first release? Celebrating these achievements keeps your fans invested in your journey.

Example: A post thanking your fans when your single reaches 100,000 streams on Spotify, with a call to action to share the track or listen if you haven’t already.

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5. Share Your Influences

Who inspires you and your music? Share playlists of your favorite tracks or talk about artists, books, or films that have influenced your work.

Example: A carousel post featuring images of your favorite albums or a short video explaining how a particular artist shaped your style.

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6. Highlight Your Fans

User-generated content (UGC) is gold. Share clips of fans covering your songs, attending your shows, or creating fan art. Not only does this show appreciation, but it also builds a stronger community. You could even use it in your next music video!

Example: A repost of a fan’s acoustic cover of your latest single with a thank-you caption.

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7. Use Trending Topics and Challenges

Social media thrives on trends. Stay relevant by participating in challenges or tapping into current cultural topics—while keeping it authentic to your brand.

Example: When Spotify Wrapped is released, share yours or create some content around your own artist wrapped with custom stats (top fan i my dms etc)!

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8. Day-in-the-Life Content

Fans love seeing the real, unfiltered you. Share snippets of your daily routine—whether it’s grabbing coffee, showing your crazy cat era, or your fav sports team.

Example: A vlog-style Instagram Story of you preparing for a gig, including everything from soundcheck to your pre-show rituals.

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9. Share Your Opinions

Whether it’s a take on a recent industry trend or a personal view on mental health, sharing your opinions makes you relatable. Just be mindful to stay true to your voice and values.

Example: A short post about the importance of mental health in the music industry, tied to World Mental Health Day.

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10. Tease New Projects

Keep your audience guessing by dropping hints about upcoming projects. Teasers build anticipation and create a buzz around your releases.

Example: A blurred-out photo of your next album cover with the caption, “Something exciting is coming soon 👀.” You could even muffle the sound!

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Pro Tip: Mix It Up!

Don’t feel pressured to stick to one type of content. Experiment with different formats and platforms to see what resonates with your audience. Variety not only keeps things interesting but also helps you discover what works best for your brand.

Remember, the key is to focus on building a connection with your audience—they’re here for you, so let your personality shine through!

Ready to unleash your creativity?

Head back to the un:hurd app for more tools and resources to help you create engaging content.

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