In 2025, the data told us something we couldn't ignore: artists using our pro tools and following structured release cycles grew their fanbases 8.2x faster than everyone else. That right there is the difference between playing to your bedroom wall and actually building a career.
Because of that, we’re changing how un:hurd works. We’re moving to a membership-only model. No more half-measures or "maybe next month." We want to work with the artists who are ready to move the needle.
The new membership: It pays for itself
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We’ve reconfigured our pricing to put more power in your pocket. Starting today, pitching credits are baked directly into the membership.
- Annual Membership: We’ve dropped the price from £99.99 to £69.99. It now includes 120 credits (worth £72). You’re essentially getting the membership for free and saving a couple of quid on credits from day zero.
- Monthly Membership: This moves to £12.99 from £9.99, but now includes one playlist pitch every month (worth £6).
- Lower Pitch Costs: We’ve cut the individual cost of a playlist pitch from £6.99 to £6.
This shift lets us focus our energy on the artists who are actually doing the work. If you’re serious about your music, we’re making it as affordable as possible to get it out there.
Build ads like a pro (without the login stress)
We know that setting up a Meta Business Manager account is a special kind of hell. So, we’ve fixed it. Our new Ad Builder is fully integrated with our friends at Base for music.
You can now run high-performing ads across Spotify, YouTube, Instagram, TikTok, and Facebook, pointing listeners to Spotify, Deezer, and Apple Music. You don’t need your own ad account. You don’t need to be a data scientist. You get detailed reporting and "estimated results" so you know exactly what your budget is going to do before you spend a penny. It’s the smartest way to use paid media without the usual technical barriers.
Strategy from the heavyweights
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We spent 2025 working on release strategies for names like Fatboy Slim, Tinie Tempah, and The K’s. Now, we’ve taken those exact blueprints and put them into your Release Cycles.
We’ve added over 40 new actions and 15 pro tips, including:
- How to actually get funding for your next project.
- Measuring success beyond just your stream count.
- The right way to write editorial pitches that curators actually read.
Lyra and Woody: Your new back-office team
Our AI PR assistant, Lyra, has had a massive upgrade. She’s now much better at taking your specific story and release info to create press releases and bios that don't sound like a robot wrote them. Use her for your Spotify "About" section or for pitching to local press.
Then there’s Woody. Named after our CEO’s first-gen labradoodle, Woody is our new AI support assistant. He’s linked to every guide and resource we’ve ever written. If you have a question about marketing strategy at 3 AM, Woody has the answer. And if he gets stuck, our human team is still right there to jump in. Access him via our chat support or tap ‘Ask the team’.
Claim your 7-day trial
Ready to join the hurd? Start your 7-day free trial today and get stuck into the new tools.
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