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Most native ad platforms were built for massive labels with six-figure budgets and rooms full of data scientists. That’s why we’re delighted to announce the full integration with Base for Music into the un:hurd dashboard. This is the most advanced and accessible ad tool on our platform yet.
Base for Music supports artists, managers and labels in driving growth through fan-focused data and analytics tech. The goal: transform ad budgets into measurable growth with a return on investment you can actually see!
From now on, you’ll be able to utilise their ad building power and analytics. Explore a host of options to run ads across Spotify, YouTube, Instagram, TikTok and Facebook, to music platforms Spotify, Deezer and Apple Music. This is a game changer to all artists looking to utilise paid advertising in their marketing strategies…
Exclusive Spotify Ad Access
The biggest win here is simple: access. Usually, tools like Spotify Marquee (those full-screen recommendations) and Spotify Showcase are locked behind high minimum spends. If you don't have thousands of pounds ready to drop, you’re often left out in the cold.
Not anymore. Through this integration, un:hurd artists get exclusive access to:
- Spotify Marquee: Reach listeners the moment they open the app.
- Spotify Showcase: Promote your music across the Home screen to people who actually care.
- Audio Ads: Get your tracks into the ears of free-tier users.
Full Visibility
When you use this new tool, you aren’t just setting and forgetting with a budget. You get a dedicated reporting dashboard. This means you can see exactly where every penny goes and who is actually clicking "play."
We know some of you want to tweak every single dial, while others just want to get back to the studio. That’s why we’ve made targeting flexible:
- Hands-on: If you know your audience inside out, take the wheel. Choose your targets and lean into the data.
- Hands-off: Let the tech do the heavy lifting. Use the simplified targeting and trust us. We use fan-focused data to find the people most likely to save your track, not just skip it.
Data Over Guesswork
Base for Music is built on ROI. By pulling their tech into our dashboard, we’re giving you a clearer view of your growth. It’s about turning ad spend into a "growth lever" rather than a gamble. You'll see how your campaigns actually move the needle on your fanbase, all in one place.
Open un:hurd music and head to the ‘Social Ads’ tool to explore the ads tool, the different objectives, and what goals you can hit to support your marketing activities.
