One of the most effective ways to grow right now isn’t chasing random new audiences.
It’s collaborating with the people who already vibe with your music.
The creators who duet you, tag you, comment on your posts, or use your track in their videos are already in your world.
Those are the people worth building with.
Why It Matters
Platforms reward connection. When you collaborate with creators who already interact with your music, you tap into:
- Organic reach: your audiences blend naturally.
- Deeper engagement: fans see genuine community, not forced collabs.
- Authentic content: duets, remixes, reactions… it all feels natural, not “marketing.”
These aren’t cold DMs. These are people who have already chosen your song.
How to Find the Right Creators
1. Check Your Mentions & Tags
Go through your TikTok and Instagram notifications and find creators who have:
- Used your song
- Duetted or stitched you
- Left thoughtful comments
- Tagged you in their content
These are your best contenders because they’ve already shown interest.
2. Use Your Data to Spot Hidden Fans
Time to get into the engagement of it all. Your analytics show which videos are using your music (and potentially driving streams), even if the creators haven’t tagged you.
- Find small creators whose clips are driving unexpected plays
- Look for posts with high saves and shares rates
These are hidden opportunities to collaborate with people whose audience is actively listening
3. Shortlist Three Creators
Pick three people who genuinely align with your vibe. We’re talking style, energy, tone, audience overlap.
Keep your first message short and sweet:
“Hey [Name], saw you used my track [Song Title]. Your video was sick!
I’m dropping something new soon and would love to collab if you’re into it.”
This doesn’t have to be big or complicated. A small interaction can turn into a long-term creative ally.
Creative Ways to Collaborate
- Duet Challenges: invite them to react or perform alongside your clip.
- Dance or Trend Reposts: remix their content featuring your track.
- Behind-the-Scenes Crossovers: show how they discovered or used your music.
- Mutual Giveaways or Drops: pair your new release with their creative niche.
The Payoff
When you collaborate intentionally with creators who already love your music, you:
- Grow your audience in a way that feels natural
- Build a real creative ecosystem around your songs
- Signal to algorithms that people are interacting with your music
- Turn casual listeners into long-term supporters
Start small:
Find three creators this week who used your track, send one thoughtful message, and build from there.
Your next big push might start with someone who already pressed “post” on your song.
Ready to pitch your music to Spotify and Apple Music editors?
Head back to the un:hurd app to explore more tools and resources for playlist promotion.
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Join thousands of independent artists who are using un:hurd to streamline their music marketing and maximise their impact. Sign up today!
