The K's
Meet The K's, the electrifying English indie rock band from Earlestown, Merseyside. This powerhouse quartet is made up of singer/songwriter and guitarist Jamie Boyle, lead guitarist Ryan Breslin, bassist Dexter Baker, and drummer Nathan Peers. They just dropped their debut album, I Wonder If The World Knows?, on April 5, 2024, and it's already making waves! Now, in June 2025, we're buzzing to be working on their latest project, 'Pretty on the internet'.
Highlights
- UK Top 3 Debut Album: Their debut album, I Wonder If The World Knows?, stormed the charts, hitting an incredible Number 3 in the UK!
- Massive Pre-Sale Success: The band impressively drove 17,500 pre-sale orders for I Wonder If The World Knows?, showing just how dedicated their fanbase is.
- Northern Music Awards Winners: Crowned "Best Breakthrough Act" at the Northern Music Awards in March 2024 – well deserved!
I’ve loved working with un:hurd for the last couple of years on The K’s, where they’ve constantly over delivered in terms of advice, feedback, proactivity and reactivity, all at speed when needed, helping us to ensure we keep hitting the targets we want to for the band, be the spend big or small. I look forward to them delivering even more with the second album, coming this summer!
Monetising The Fanbase
For The K's, we worked hand-in-hand with their organic strategy, laser-focused on monetising their engaged fanbase to drive that crucial album chart position. We implemented a sharp paid social strategy, retargeting fans with both top-of-funnel and bottom-of-funnel content to really push sales. This conversion advertising secured a Purchase Return On Ad Spend (ROAS) of 5.98. Now, in June 2025, we're pushing for their next big project, 'Pretty on the internet'.
