Tayla Parx
Tayla Parx is a Grammy-nominated powerhouse with over 6 billion streams. In 2019, she earned Billboard's "Hitmaker" Award, being the first female songwriter since 2014 with three simultaneous Hot 100 Top 10 hits. She's also one of only four Black women to have a #1 Country song. Beyond her acclaimed albums like Many Moons, Many Suns (2024), Tayla founded TaylaMade, Inc. – encompassing publishing and studios – and is a Forbes 30 Under 30 honoree. She even appeared in Hairspray!
Highlights
- Grammy-Nominated Hitmaker: Amassed over 6 billion streams and earned multiple Grammy nominations.
- Billboard "Hitmaker" Award Recipient: Honored in 2019 for having three simultaneous Top 10 hits on the Hot 100.
- Chart-Topping Songwriter: Achieved a #1 song on the Country charts, making her one of only four Black women to do so.
- Entrepreneur & Innovator: Established TaylaMade, Inc., encompassing Parx Publishing and Parx Studios, and was recognized on Forbes 30 Under 30.
6.5 Million Streams
un:hurd was right there with Tayla, helping her redefine her artistry and boost her fanbase across social channels. We supported her amassing 6.5 million streams on Spotify across three single releases. Our team implemented a killer social strategy for "Flowers" acoustic live session, which saw TikTok engagement rates jump to 12% during that release. We also fired up fan activations through user-generated content for "Celebration Weight" and re-engaged her audience via smart mailing list strategies. We're all about getting Tayla's amazing music to the people who need to hear it
