Mr Eazi
Mr Eazi is a true innovator, blending music, business, and philanthropy to create a global impact. As the pioneer of Banku Music, he is responsible for massive Afropop hits and groundbreaking collaborations, amassing over 4 billion streams. His entrepreneurial spirit led to emPawa Africa, a talent incubator breaking global stars, and Zagadat Capital, a venture fund for African tech startups.
Highlights
- Achieved significant commercial success, with his collaborations reaching platinum status, such as "Decline" with Raye and "Bad" with Steel Banglez
- Performed on major stages worldwide, including the likes of Coachella
- His music has consistently achieved top chart positions, solidifying his influence in the global music scene
- Founded emPawa Africa in 2018, a talent incubator program that has supported and nurtured numerous African artists, including breaking global stars like Joeboy and Major League Djz.
If a platform claimed to be the marketing tool for independent artists then I should be able to use it. About 30 seconds in and I was hooked, I pitched my 1st song on the platform! Months later and I'm a user & investor!
un:hurd Campaigns
Un:hurd took the reins on the digital marketing for 'The Evil Genius' album, a project focused around a rebrand. We didn't just meet expectations; we smashed them, generating millions of views on YouTube and deeply engaging Mr Eazi’s social media audience to drive massive consumption across Spotify, Apple and Deezer. Our targeted strategies and innovative approach ensured his music reached every corner of the globe, solidifying his status as a global powerhouse.
