Dizzee Rascal
Dizzee Rascal is a true legend, easily the most acclaimed and influential artist from London's grime scene, and one of the most successful British rappers ever. His game-changing 2003 debut, Boy in da Corner, dropped when he was just 18, snagged the U.K.'s prestigious Mercury Prize, and is still the definitive grime album. Since then, he's blown up internationally, working with giants like Calvin Harris, Arctic Monkeys, and Shakira. His 2009 album, Tongue N' Cheek, scored four U.K. number one hits, and 2013's The Fifth featured collabs with will.i.am and Robbie Williams.
Highlights
- Mercury Prize Winner: His groundbreaking 2003 debut, Boy in da Corner, won the U.K.'s prestigious Mercury Prize, cementing its status as the definitive grime full-length.
- Multiple UK Number Ones: Scored four U.K. number one hits from his fourth album, Tongue N' Cheek, showcasing his crossover appeal.
- International Collaborations: Catapulted to global stardom through work with artists like Calvin Harris, Arctic Monkeys, Shakira, will.i.am, and Robbie Williams.
- Grime Pioneer: A key member of Roll Deep Crew, he helped build the aggressive, abrasive sound that would become known as grime, with his single "I Luv U" becoming a foundational track.
Supporting The New Project
For Dizzee, un:hurd jumped in to support his latest project, focusing on the tracks 'Arsey', 'Co-Sign', and 'Match Fit'. We drove the Youtube digital strategy, launching targeted campaigns and pushing Spotify playlisting to ignite engagement with both his long-time fans and new listeners. We made sure his fresh tracks got the reach they deserved, loud and clear.
