Release Plan

Music Releases That Get Results

Remove the guesswork and promote like a pro with un:hurd's Release Cycles. Create hype, build momentum, and reach new fans with every track.

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Why pitches die

Raise your game with Release Cycles

100,000 tracks hit Spotify daily. Generic pitches die in the inbox.

Hours hunting curator emails on IG
DMs ignored or marked as spam
No idea who fits your sound
$50/pitch services, zero placements

Not sure where to start?

Fail to plan and you plan to fail. Navigating pre-saves, social campaigns, and playlist pitching can be daunting, especially for new artists. Planning a release is tricky, which is why you need a strategy to keep you on track.

Feel like you’re throwing money away?

If they aren’t strategic, random promo ideas and ads are unlikely to perform. Ineffective campaigns drain time and money, with minimal results. You want to maximise your impact and build momentum without breaking the bank.

Getting lost in the noise?

No-one likes playing to an empty room. A release that stands out from the crowd can help you reach new fans and remind the OGs why they started listening. But there’s so much new music out there, it can be tough to get noticed.

How un:hurd works

It’s time to take control of Release Day.

✓Pre-save page liveDonePitch 15 playlistsTodayLaunch TikTok adDay 7Email fan listDay 14Release in 14 days
01 — Smart matching

Your Release, Perfectly Orchestrated

No more guesswork. Get a personalised plan tailored to your release date, goals, and audience, so you’re not leaving anything to chance.

CURATOR MATCHES — R&B♫Soulful Nights14.2K followersAdded ✓♫R&B Rising UK8.7K followersPending…♫Late Night Vibes22.6K followersAdded ✓
02 — One-click pitching

Data-Driven Decisions, Real Results

Don’t go in blind – use data to figure out what resonates with listeners, track your growth, and inform your decisions every step of the way.

WHERE YOUR LISTENERS ARE🇬🇧 London91%🇺🇸 New York67%🇳🇬 Lagos+18% ↑🇨🇦 Toronto36%THIS WEEKLagos growing fast — target with TikTok ad
03 — Placement tracking

Build Hype, Connect Deeper

Learn how to build genuine hype and engagement for your next release, so your fans (new and old) are ready to listen the minute your track drops.

Real result

From 0 placements to 34 playlists in 6 months.

Before un:hurd

George Bone

Singer-songwriter · Brighton, UK

280
Monthly listeners
2
Playlist placements
Cold DMs, zero replies
Wasted spend on boosted posts
No clue where fans were
6 months on un:hurd

George Bone

Singer-songwriter · Brighton, UK

420
Monthly listeners
13
Playlist placements
20+ pitches, 13 placements
Ads running at £0.02/stream
Signed a publishing deal

“I’d been cold-emailing curators for a year with nothing back. First month on un:hurd I landed 6 placements. Six months in, 132 — and a publishing deal.”

George Bone · un:hurd artist since 2024

Pricing

Start pitching today. Risk free.

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Pitching, matching, tracking and insights
120 credits/year — 1 credit = 1 pitch
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£12.99
£5.83/month
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Free 7-day trial
12 playlist pitches per year (worth £72)
Planning, ads, insights & Fan Hub
Every partner perk — Soundcloud, Feature.fm…
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FIRST 7 DAYS FREE · THEN £5.83/MO BILLED ANNUALLY
UN:HURD PRO
£12.99/month
Billed monthly — switch to annual and save 55%
Free 7-day trial
1 playlist pitch per month (worth £6)
Planning, ads, insights & Fan Hub
Every partner perk — Soundcloud, Feature.fm…
Cancel anytime
FIRST 7 DAYS FREE · THEN £5.83/MO BILLED ANNUALLY
TOP UP ANYTIME BUNDLES AVAILABLE IN-APP FROM £5/PITCH
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200k+ artists